Designed to engage and empower SMMEs, The Property Point uses a tailor-made phased plan. These phases are:

• Extensive consultation and research into the needs of SMMEs
• Selection of candidates
• Development, which incorporates skills training, mentoring and apprenticeships

Property Point applies a two-pronged approach to the development SMMEs as follows

• Incubation of a selected group of businesses, to participate in an intensive development process. An analysis of needs is conducted on each business and a personalised development plan is designed. Interventions are then designed or sourced from service providers to address these specific needs. Interventions include skills training sessions, industry specific mentorship and one-on-one coaching.
• Presentation of information sessions hosted by industry experts, to reach a large audience of SMMEs in the property sector. These sessions assist in identifying a pool of participants for consideration for incubation at a later stage. Each participating business is registered on The Property Point database, which records all interactions to measure the socio-economic impact to the businesses and economy.